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Grind Boat party x Westside
Project type
Event
Location
Goa
Introducing Grind Boat x Westside. The Boat party was the best way to kick off Summer 2023 in Goa. Collaborating with one of India's leading fashion retailers, Westside, Grind leveraged its exclusive clientele and brought together the chillest people on a Grand Banks-style yacht with the top dogs of the beverage industry — Countertop, Plantation Rum & Svami drinks.
Key Results
- Created a proprietary product for the brand through event conceptualisation.
- Established brand identity, tone and direction; ensured consistent distribution across all digital channels.
- Flagship event generated 700% increase in revenue through the party, and 577% increase in IG traffic.
- Conceptualised video storytelling that helped secure identity and built direct intent with TG.
- Strategy resulted in over three million online impressions.
